Scams succeed because they look like the real thing and catch you off guard when you’re not expecting it.
Scammers take advantage of new technology, new products or services and major events to create believable stories that convince you to give them your money or personal details.
Always stop, think and check before you act. Scammers rely on you not spotting these warning signs because you're in a hurry, something looks like a great deal you don't want to miss, or because it seems like it's from someone you trust.